Neuromarketing Master's Degree - Content

NEURO-MARKETING AND ADMINISTRATION DEPARTMENT MASTER DEGREE COURSES

  FALL SEMESTER (I. Semester)

CODECOURSECREDIT
NMC511Integrated Marketing Communications-Brand3+0+3+5
NMC521Structural and Functional Processes in the Brain3+0+3+5
NMC531Theories of Personality3+0+3+5
NMC551NEURO-MARKETING in Behavioral Neuroscience3+0+3+5
 TOTAL20

 

 

SPRING SEMESTER (II. The Semester)

CODECOURSECREDIT
NMC512Purchase Decision Process andbrain
3+0+3+5
NMC542Neuromarketing Research Methods2+1+3+5
NMC532New Approaches in Marketing Communications3+0+3+5
NMC541Perception Management Neuromarketing Ramada Current Issues3+0+3+5
 TOTAL20

 

FALL SEMESTER (III. The Semester)

CODECOURSECREDIT
NMC500Graduation Project2+10+12+20
 TOTAL20

 

Electives Courses Pool

          

CODECOURSECREDIT
NMC513Digital Marketing3
NMC523Marketing, Communications and Media Relations3
NMC533Advertising in Marketing Communications3
NMC543Public Relations Marketing Communication3
NMC553Customer Relationship Management in Marketing Communications3
NMC563Sales Promotions and Marketing Communications POP3
NMC573Crisis Management in Marketing Communications3
NMC583Media Planning and Buying3
NMC593Management Techniques3
NMC503Database Marketing Communications Planning3
NMC522Positive Psychology and Social Media3